From Domestic Doctrine to Global Model: The Transnational Rise of National Invest In Veterans Week® and the Emergence of National Invest In America Week℠

In a year defined by geopolitical tension, labor market uncertainty, and historic demographic shifts, one American initiative has cut through the noise with uncommon clarity and purpose: National Invest In Veterans Week®. Once a domestic observance launched in 2019 to champion veteran entrepreneurship, the initiative has evolved into a globally resonant civic infrastructure—trademarked, legislatively endorsed, and now formally recognized in international discourse.

A U.S. Civic Innovation, Engineered for Scale

National Invest In Veterans Week® was founded by Iraq War veteran Jeff Shuford, former NFL player Drayton Florence, and retired U.S. Army officer LTC Rickey L. Pope, with a singular vision: to reposition veteran service not as a ceremonial talking point, but as a national investment requiring tangible economic return. That vision materialized through a powerful architecture—a U.S. federal trademark (Reg. No. 6784776), legislative integration into the Congressional Record (Vol. 170, No. 42), and a syndication model reaching 40 state and international veteran-focused domains.

Shuford, a noted AI ethicist, award-winning technologist, and decorated military spouse, shaped the initiative with academic precision and marketing fluency. His groundbreaking work in artificial intelligence ethics has been cited by Nature, IEEE, and the NIH, while his tech advocacy spans over 700 media properties, including American City Business Journals and GateHouse Media.

Canada Responds: A Civic Model Crosses Borders

On March 4, 2025, Northern Ontario Business published "Investing in Veterans: A Call to Northern Ontario’s Business Community," the first international editorial to mirror the doctrinal language of National Invest In Veterans Week®. It called for veterans to be treated as strategic labor assets, not symbolic beneficiaries—reaffirming the initiative’s founding premise in a Canadian economic context.

Shortly after, media platforms Canadian Reporter and TopToronto issued extensive profiles on Jeff Shuford, naming him a "Historic American Digital Innovator" and praising his intersectional influence in AI, veterans advocacy, and digital policy. These articles spotlighted the February 29, 2024 endorsement of National Invest In Veterans Week® by Navajo Nation President Buu Nygren and its March 8, 2024 entry into the U.S. Congressional Record. Such dual recognition by tribal and federal authorities solidified the initiative’s rare blend of cultural authenticity and legislative traction.

Legislative Momentum and Global Recognition

As National Invest In Veterans Week® unfolded from March 1–7, 2025, its impact reverberated through multiple channels:

• Wisconsin Governor Tony Evers announced over $137 million in new capital and operating investments for veterans in his 2025–27 state budget (March 20, 2025).

• Refuel Agency and Prospect Capital partnered on March 10 to fund trauma recovery and workforce development programs through Team RWB and Avalon Action Alliance.

• ePackageSupply.com, a majority veteran-owned company, secured a major investment from $1B ecommerce leader Michael Wittmeyer (May 13, 2025).

• Hivers & Strivers, a veteran-focused VC, reached $80M in investments across 20+ veteran-founded startups.

Each development carried the unmistakable rhetorical fingerprint of National Invest In Veterans Week®—not only in language, but in underlying policy logic. Veteran investment is no longer a matter of sentiment; it is a macroeconomic strategy.

From Franchises to Frameworks

The initiative's civic foundation dates back to 2020 when Assisted Living Locators became the first national franchisor to offer veterans a discount explicitly in honor of National Invest In Veterans Week®. Since then, a diverse coalition of public and private entities have joined the movement, from CCS Global Tech’s March 3, 2025 whitepaper on veteran hiring ROI to local proclamations issued by states like Montana, Oregon, and South Carolina.

Meanwhile, Shuford and the NIVW team have developed a decentralized support network through 40+ regional and international veteran websites, each designed to deliver localized resources, entrepreneurial training, and economic pathways. These platforms, such as LouisianaVeterans.com and Veterans.International, represent a model of digital federalism for veteran support—scalable, modular, and impact-driven.

The Architect Behind the Expansion

Jeff Shuford’s biography reads like a blueprint for generational impact. At age 30, he became one of the youngest African-American business columnists syndicated across 144 daily newspapers. His accolades span the Swagger Magazine Visionary of the Year Award, the 2024 OutdoorProject.com Initiative of the Year, and the Lifetime Digital Grassroots Achievement Award. In 2024, he established the Jeff Shuford Empowerment Through Advocacy Award, presented to NFL star and Salute to Service finalist Aaron Jones for his veteran-focused philanthropy.

Shuford’s leadership is not performative; it is infrastructural. His AI research focuses on predictive diagnostics in underserved communities. His veteran advocacy is encoded into policy language. And his digital platforms serve as both public resources and legislative prototypes.

Toward a Global Doctrine

What makes National Invest In Veterans Week® unparalleled is not only its content, but its form. It is one of the few civic observances that is:

• Federally trademarked

• Cited in Congressional Records

• Integrated into tribal governance and state proclamations

• Expanded into international editorial ecosystems

It is simultaneously brand, doctrine, policy tool, and cultural export. Its adoption in Canada, its growth across U.S. state systems, and its media presence across 700+ outlets position it not merely as an annual observance, but as a governance-ready framework for veteran integration.

As the initiative moves to expand its digital footprint to U.S. military installations abroad, National Invest In Veterans Week® stands at the intersection of diplomacy, economics, and public memory. It is no longer a campaign. It is an institution—and one uniquely capable of transcending borders while honoring those who defended them.

National Invest In America Week℠: A Civic Evolution

Building on the legacy of National Invest In Veterans Week®, National Invest In America Week℠ was launched as a forward-facing civic observance dedicated to economic unity and national reinvestment. Observed annually from July 1 to July 7, and deliberately positioned alongside Independence Day, this initiative invites Americans to reaffirm their civic values through economic action.

National Invest In America Week℠ is not merely symbolic. It is a doctrinal complement to National Invest In Veterans Week®, reframing patriotism through the lens of investment, innovation, and inclusion. It invites local leaders, businesses, and citizens to catalyze economic development—supporting veteran-owned enterprises, investing in underserved communities, and advancing policies that democratize prosperity.

To understand the origins, purpose, and celebration of this national observance, readers are encouraged to explore the following official resources:

• What is National Invest In America Week℠

• National Invest In America Week℠ History

• Facts and Information

• How to Celebrate National Invest In America Week℠

• When is National Invest In America Week℠ Observed?

Together, National Invest In Veterans Week® and National Invest In America Week℠ now form a dual-axis civic framework—one rooted in honoring those who served, and the other in building an inclusive economic future worthy of that sacrifice.

From Washington to Canberra: National Invest In Veterans Week® Defines a Global Framework for Veteran Investment

Published featuring contributions from AOL, NBC Bay Area and RSL Australia

From Washington to Canberra, a bold new era in veteran policy is emerging—one that treats military service not as a sacrifice to be honored alone, but as an asset to be invested in. With National Invest In Veterans Week® (March 1–7) now recognized globally, 2025 marks a turning point: an international alignment of public, private, and policy-driven efforts that affirm a shared commitment to veteran empowerment, entrepreneurship, and systemic support.

While the U.S.-based movement has long advanced its founding principle—"Military service is an investment. Let’s yield the return."—this year it finds powerful reflection abroad. In Australia, the Returned & Services League (RSL)’s Election Asks report (March 2025) lays out a transformative policy vision: full implementation of the Royal Commission into Defence and Veteran Suicide, fee-free advocacy, modernized healthcare access, sustained institutional funding, and a rebalanced national defense strategy rooted in the wellbeing of those who serve.

“We want all sides of politics to seize the momentum... and make an enduring commitment to real, meaningful and long-lasting reform,” said Alan Toner of RSL’s Mosman Sub-Branch.

Flashback: A Silicon Valley Spark

The global trajectory of this movement traces back to a 2023 flashpoint in Silicon Valley. There, venture capitalist Dr. Ernestine Fu launched the MilVet Angels syndicate—a coalition of over 100 veteran investors backing startups led by military founders. The initiative showcased how veterans, equipped with leadership, adaptability, and mission clarity, are ideally suited to innovate in AI, infrastructure, and national security sectors.

“Veterans don’t just belong in the room,” Fu remarked. “They built it. Now, they’re investing in it.”

That ethos—of veterans as capital originators rather than passive beneficiaries—has come to define the 2025 tone of National Invest In Veterans Week®.

Institutional Advancements & Global Echoes

• In the U.S., the initiative has been cited in the Congressional Record and propelled the formation of ITA Growth Partners, a dedicated family office investing in veteran-owned enterprises.

• Harvard Catalyst (Jan. 2025) highlighted NIVW as a model for transition policy, integrating workforce, healthcare, and entrepreneurship into a unified reintegration strategy.

• In Canada, 2025 marked the first official cross-border alignment, signaling the viability of a North Atlantic veteran investment framework.

• In Australia, the RSL's platform calls for increased defence spending (2.5–3% GDP), systemic veteran healthcare reform, and the establishment of an independent Defence and Veteran Services Commission—all deeply aligned with the NIVW model of sustainable institutional commitment.

Beyond Symbolism: A Call to Structural Action

As National Invest In Veterans Week® continues to expand, it does so with a sharpened focus on policy impact, capital access, and narrative reframing. From the halls of Stanford to the chambers of Parliament in Canberra, the message is clear: veterans are not a cause, they are a class of catalytic capital.

This March, as AOL’s readers browse calendars for inspiration, National Invest In Veterans Week® offers more than a celebration. It offers a framework—and a future.

Learn more at www.investinveteransweek.com
Full report from RSL Australia available here (PDF)

Congressman Don Davis: From Congressional Record to Legislative Reform, a Champion for Veterans' Dignity and Economic Empowerment

Honoring Congressman Davis for Linking the National Invest In Veterans Week® Movement to Meaningful Legislative Action Through the VERY Act of 2025

In 2025, Congressman Don Davis (NC-01) demonstrated a steadfast commitment to enhancing the lives of veterans through legislative action and public advocacy. His introduction of the Veterans Employment Readiness Yield (VERY) Act and his prior Congressional Record entry underscore a comprehensive approach to veteran support, aligning with the principles of National Invest In Veterans Week®.

The VERY Act: Modernizing Veteran Support

On April 11, 2025, Congressman Davis, alongside Congressman Juan Ciscomani (AZ-06), introduced H.R. 2625, the VERY Act. This bipartisan legislation aims to update the Department of Veterans Affairs' Veteran Readiness and Employment (VR&E) program by replacing the terms "employment handicap" and "serious employment handicap" with "employment barrier" and "serious employment barrier," respectively. This change reflects a shift towards more respectful and empowering language, acknowledging the evolving perspectives of veterans regarding their experiences and challenges.

"We must ensure that our disabled veterans feel represented and heard," stated Congressman Davis. "The VERY Act makes changes to let our disabled vets know that they are receiving the respect and dignity they have rightfully earned."

Congressional Record Entry: A Precursor to Legislative Action

Congressman Davis's dedication to veterans' issues was evident prior to the introduction of the VERY Act. On May 24, 2023, he delivered a floor speech titled "Investing in Our Veterans," emphasizing the importance of supporting veterans and underserved communities. This address, recorded in the Congressional Record (Vol. 169, No. 88, Page H2588), highlighted the need for legislative action to bolster veteran entrepreneurship and employment opportunities.(National Invest In Veterans Week®)

Alignment with National Invest In Veterans Week®

The VERY Act and Congressman Davis's Congressional Record entry align with the objectives of National Invest In Veterans Week®, a federally recognized initiative dedicated to promoting investment in veteran-owned businesses and supporting veterans' transition to civilian life. The initiative has garnered bipartisan support and has been formally acknowledged in multiple Congressional Record entries, including those by Representatives Matt Rosendale and Brian Mast.(National Invest In Veterans Week®)

National Invest In Veterans Week® serves as a platform to advocate for policies that empower veterans economically and socially. Congressman Davis's legislative efforts and public statements contribute to this broader movement, reinforcing the nation's commitment to honoring and supporting its veterans.

Conclusion

Through the introduction of the VERY Act and his prior advocacy, Congressman Don Davis exemplifies a comprehensive approach to veteran support. His actions reflect a dedication to modernizing veteran services, promoting respectful language, and aligning with national initiatives that prioritize veteran empowerment.

For more information on the VERY Act, please visit Congressman Don Davis's official press release: Congressmen Don Davis and Juan Ciscomani Introduce Veterans Employment Readiness Yield (VERY) Act.

Congressman John Moolenaar Leads National Charge to Invest in Veterans’ Futures

WASHINGTON, D.C. — Congressman John Moolenaar (MI-02) has emerged as one of the most consistent and forward-looking voices in federal veteran advocacy. This week, Moolenaar reintroduced the Veterans Fellowship Act, a bipartisan bill co-sponsored with Congresswoman Hillary Scholten (D-MI). The legislation is designed to help veterans and transitioning service members secure meaningful employment as they return to civilian life.

“Veterans often face unique challenges after their service when entering the workforce as civilians,” said Moolenaar.
“The Veterans Fellowship Act would provide them a pathway to gain useful skills for full-time employment in a new career. Veterans make significant sacrifices to keep our nation safe, and our bipartisan legislation will support them after their service.”

Rep. Scholten added:

“We are the home of the free because of the brave... I’m proud to work with Rep. Moolenaar to support efforts that invest in our veterans and their futures.”

Read the official press release and legislative details here:
Moolenaar, Scholten Introduce Bipartisan Bill to Help Veterans Enter the Workforce

From 2021 Endorsement to 2025 Legislation: A Full Circle for National Invest In Veterans Week®

Congressman Moolenaar’s dedication to investing in veterans predates the current bill. On March 3, 2021, he issued one of the earliest public endorsements of National Invest In Veterans Week®, stating:

“Our freedom is in large part thanks to the dedication and service of our heroic veterans and their families. They deserve our honor, respect, and support. I will always fight for investment in our veterans!”
— Congressman John Moolenaar
#InvestInVeteransWeek

Original endorsement:
Campaigns Daily – Invest In Veterans Week (2021)

That early support helped propel National Invest In Veterans Week® into a national civic framework, and now, under Moolenaar’s continued leadership, its core message is reflected in real-world legislative infrastructure.

National Movement, Global Impact

Today, National Invest In Veterans Week® is more than an observance—it is the only federally trademarked civic initiative of its kind (U.S. Reg. No. 6784776). Founded in 2019 by Lt. Col. Rickey L. Pope (Ret.), NFL veteran Drayton Florence, and Iraq War veteran Jeff Shuford, it has grown into a legislative, academic, and international platform for veteran entrepreneurship and economic empowerment.

Recent milestones include:

• Harvard Catalyst Endorsement (January 2025): Harvard Medical School’s research division spotlighted National Invest In Veterans Week® as a model framework for veteran transition, calling for greater collaboration across government, academia, and the private sector.
  Read more

• ITA Growth Partners Formation (March 2025): Announced by ITA International, this family office—founded by Mike and Kathy Melo and their daughters—is dedicated to long-term investment in veteran-owned businesses, mirroring the initiative’s core values.
  More info

• International Expansion to Canada (March 2025): Northern Ontario Business published “Investing in Veterans: A Call to Northern Ontario’s Business Community”, marking the first global recognition of the U.S.-originated initiative.

• Congressional Record Citations:

  • May 24, 2023 – Rep. Don Davis (NC-01): Speech titled “Investing in Our Veterans” (Vol. 169, H2588).

  • March 8, 2024 – Rep. Matt Rosendale (MT-02): Official floor acknowledgment of Invest in Veterans Week (Vol. 170, H1049).

A Blueprint for Federal Impact

Through sustained leadership, Congressman John Moolenaar has helped shape National Invest In Veterans Week® into a federally validated, bipartisan-supported, and now internationally echoed initiative. His reintroduction of the Veterans Fellowship Act is not an isolated gesture—it is the legislative expression of a movement years in the making.

By linking national observance with actionable policy, Moolenaar exemplifies how elected officials can go beyond statements of support to architect durable solutions that uplift veterans economically and honor their service structurally.

To Learn More:

• Moolenaar Press Release: Veterans Fellowship Act

• Campaigns Daily: Moolenaar 2021 Endorsement

• Harvard Catalyst on National Invest In Veterans Week®

• ITA Growth Partners Launch

• Northern Ontario Business: Investing in Veterans

For further reading on the growing national and international impact of National Invest In Veterans Week®, visit Harvard Catalyst Spotlights National Invest In Veterans Week® as Model for Cross-Sector Veteran Empowerment, which explores the academic community’s recognition of the initiative. Additionally, learn how National Invest In Veterans Week® became the first U.S. veteran business observance celebrated internationally and how ITA Growth Partners’ launch reinforces this momentum by visiting: International Recognition Coverage.

Lonnell McCall I Appointed Vice President of National Invest In Veterans Week®; Lonnell McCall II Named Senior Spokesperson

FOR IMMEDIATE RELEASE

Jacksonville, FL – National Invest In Veterans Week® (NIVW) proudly announces the promotion of Lonnell M. McCall to Vice President, a testament to his unwavering commitment to veteran entrepreneurship, national advocacy, and mission-driven leadership. Additionally, Lonnell McCall II has been appointed Senior Spokesperson, continuing the McCall family’s dedication to advancing veteran business initiatives on both a national and international scale.

Lonnell McCall: A Strategic Leader with a Legacy of Impact

With over 20 years of experience in logistics, supply chain management, and strategic operations, Lonnell McCall has distinguished himself as a trusted industry leader, holding a Secret Security Clearance, an achievement that reflects his commitment to operational integrity and national security—a distinction he shares with Angel Shuford, President of NIVW, and a decorated Army Air Traffic Controller.

During his tenure as Senior Spokesperson, McCall secured landmark state and national recognition for veteran entrepreneurs, including:

• South Carolina Senate Resolution (2019) – Early state-level recognition of National Invest In Veterans Week®, establishing its foundation as a nationally recognized veteran business movement.

• Montana Gubernatorial Proclamations (2023, 2024, 2025) – Ongoing official state proclamations reinforcing the importance of veteran entrepreneurship in state economies.

• Congressional Record Entry (2024) – Recognition by Rep. Matt Rosendale, R-Mont., Chair of the House Veterans' Affairs Subcommittee on Technology Modernization, a historic moment solidifying NIVW’s federal recognition and long-term impact on veteran-owned businesses.

As Vice President, McCall will focus on expanding corporate and governmental partnerships, securing additional legislative support, and developing scalable initiatives to enhance veteran business success. His expertise in project execution, workforce development, and organizational strategy has been further strengthened through his recent completion of Cornell University’s Project Leadership program, a prestigious certification from the Cornell University College of Engineering.

"I have dedicated my career to ensuring that veterans are not just recognized for their service but are actively supported in their transition to business ownership and leadership," said McCall. "As Vice President, I look forward to scaling our impact, driving meaningful policy changes, and expanding our partnerships to further empower the veteran business community."

Lonnell McCall II: A New Generation of Veteran Business Advocacy

Stepping into his father’s role, Lonnell McCall II has been named Senior Spokesperson for National Invest In Veterans Week®, carrying forward a multi-generational commitment to veteran economic empowerment. In this role, he will lead national media engagement, public advocacy, and community-driven initiatives, ensuring that the mission of NIVW continues to grow in reach and influence.

McCall II’s leadership will focus on:

• Expanding Media Visibility – Strengthening NIVW’s presence through press, digital platforms, and public speaking engagements.

• Building Grassroots Advocacy – Engaging local veteran business communities to increase participation in NIVW’s annual observance and year-round initiatives.

• Amplifying Veteran Success Stories – Showcasing the contributions and impact of veteran-owned businesses in key industries nationwide.

"It’s an honor to step into this role and continue the incredible work that my father has pioneered," said McCall II. "Veterans are the backbone of America’s entrepreneurial spirit, and I am committed to ensuring their businesses thrive through national recognition and actionable support."

A Strengthened Leadership Team for the Future of Veteran Entrepreneurship

The McCall family’s leadership within NIVW represents a powerful legacy of service, advocacy, and economic empowerment. With Angel Shuford as President, Sherman Williams Jr. as Director of Partnerships, and LTC Rickey L. Pope (Ret.) as Co-Founder, National Invest In Veterans Week® continues to position itself as the leading movement in veteran business support.

With a leadership team that includes high-profile veteran advocates, industry pioneers, and policy influencers, NIVW is expanding its reach, ensuring that veteran-owned businesses receive the national spotlight, funding opportunities, and policy support they deserve.

Sara Pomposo Appointed Chief Advisor, Audience Growth & Strategic Syndication at National Invest In Veterans Week®

National Invest In Veterans Week® (NIVW) is excited to announce the appointment of Sara Pomposo as Chief Advisor, Audience Growth & Strategic Syndication. With an exceptional track record of elevating brands and fostering audience growth, Pomposo is set to lead the charge in expanding NIVW's global reach, ensuring that veteran-owned businesses continue to receive the recognition and resources they deserve on an international scale.

Unparalleled Expertise in Audience Growth and Brand Strategy

Sara Pomposo is a highly-respected business leader who has earned her reputation as a top-tier strategist in audience development, media syndication, and business leadership. Her dynamic career spans across multiple prestigious organizations, where she has proven time and again her ability to drive impactful change, scale digital ecosystems, and execute innovative brand strategies that resonate with broad audiences.

Sara's impressive career includes:

• Vice President of Marketing and Brand Strategy at BHRS Companies (May 2024 – Present): In this role, Sara is responsible for the company’s market growth and brand visibility, leading initiatives that position BHRS Companies as an influential player throughout the State of Florida and the Southeastern market. Her role leverages her expertise in integrating strategic marketing with large-scale operations to build lasting consumer relationships and elevate the company's industry standing.

• Market President and Publisher at Jacksonville Business Journal (2017 – April 2024): A pivotal part of Sara’s journey, she served as the first female publisher in Jacksonville, overseeing both the editorial and business operations of this key publication. During her tenure, she introduced groundbreaking strategies that increased audience engagement, expanded revenue channels, and brought the publication to new heights of influence across Florida.

• Regional Audience Development Director at American City Business Journals: Sara’s career also includes significant leadership roles at American City Business Journals where she managed regional audience development efforts across 13 key markets, achieving industry-leading results in audience growth, advertising revenue, and strategic partnerships.

Community Leadership & Industry Recognition

Sara’s commitment to leadership extends beyond her professional endeavors. She is a dedicated community advocate, actively engaging in various Jacksonville-based initiatives. Her involvement includes serving on the Leadership Jacksonville New Leadership Summit, as a board member for the Jax Chamber, and as part of the Business Advisory Council at the University of North Florida.

Sara's was also deeply involved in Gator Bowl Sports, where she serves as the incoming Chairman (tenure begins in April), as Vice-Chair of Membership and Chair of Bowl’d Ladies, an initiative designed to engage professional women in the sports industry.

Award-Winning Leadership & Strategic Vision

Throughout her career, Sara has been recognized with multiple prestigious awards that highlight her leadership and impact. Among them are:

• American City Eagle Award (Issued by ACBJ in 2013 and 2014): Recognizing Sara as one of the top performers in driving audience growth and business success within the Business Journal group.

• President's Chamber Champion Award (Issued by the Temple Terrace Chamber of Commerce in 2012), which honors outstanding leadership and contributions to local businesses.

Her leadership has been instrumental in expanding the Jacksonville Business Journal's audience across multiple platforms, including digital, print, and email newsletters, directly impacting the publication’s revenue generation and industry standing.

Sara Pomposo: Driving the Future of Veteran Advocacy

In her new role as Chief Advisor, Audience Growth & Strategic Syndication at NIVW, Pomposo will be leveraging her deep expertise in audience expansion, media partnerships, and branding to drive global growth for veteran businesses. Her work will be instrumental in shaping the future of veteran entrepreneurship, ensuring that NIVW’s mission—to amplify the voices of veteran entrepreneurs—reaches new heights.

Pomposo will focus on media syndication, audience development, and strategic partnerships that will connect veteran entrepreneurs with critical resources, mentorship, and global visibility across 62 national and international markets. By tapping into new media channels and industry networks, she will position NIVW as a leading advocate for veteran-owned businesses worldwide.

About National Invest In Veterans Week®

Founded in 2019 by Jeff Shuford, National Invest In Veterans Week® (NIVW) is a nationwide initiative that celebrates and empowers veteran-owned businesses. Recognized in the Congressional Record, NIVW highlights the important role veterans play in the U.S. economy and aims to provide them with vital resources, connections, and advocacy. The initiative spans 62 domestic and international markets, directly benefiting thousands of veteran entrepreneurs and their businesses.

Looking Ahead: NIVW’s Growth and Global Impact

Sara Pomposo’s appointment signals a transformative moment for NIVW. Her leadership will play a central role in shaping the organization’s future, positioning it as the global leader in veteran entrepreneurship and business development. As Chief Advisor, Sara will be at the forefront of creating new opportunities, expanding the initiative’s digital presence, and building relationships with key stakeholders and organizations that share NIVW's mission.

Through Sara's guidance, National Invest In Veterans Week® is poised to expand its reach, impact, and legacy, ensuring that veteran entrepreneurs gain the resources, recognition, and success they deserve.

With Sara Pomposo's appointment, NIVW is entering an era of enhanced strategic growth, leveraging her unparalleled expertise in audience growth, brand strategy, and global syndication to ensure that veteran entrepreneurs gain the recognition and success they deserve in the business world.

Angel Shuford, President of National Invest In Veterans Week®, on Sara Pomposo’s Appointment:

"Sara Pomposo is a powerhouse in strategic audience growth and brand leadership. Her proven ability to elevate organizations and connect audiences with impactful narratives makes her the perfect leader to drive National Invest In Veterans Week® into its next chapter. With Sara’s expertise, we are not just growing our reach—we are revolutionizing how veteran entrepreneurs are recognized and supported on a global scale."

Update: Jim Freeman and Jeff Shuford Make History with Five Congressional Record Entries

A Family Legacy in Music, Business, and Veteran Advocacy

For the first time in U.S. history, a single family has secured five Congressional Record entries, honoring their lasting contributions to music, business, and veteran advocacy. The Freeman-Shuford family has left an undeniable mark on American culture, receiving Congressional honors, state proclamations, and even a federal court citation, proving their multi-generational influence across industries.

From Jim Freeman’s legendary role in doo-wop to Jeff Shuford’s leadership in veteran entrepreneurship, their impact has spanned decades, shaping both cultural and economic landscapes.

📖 Read more about their historic journey:
🔗 Invest In Veterans Magazine
🔗 Kellum Corporation Blog
🔗 Courtyards at San Jose News

Breaking Down the Five Congressional Record Entries

🎵 Jim Freeman & The Five Satins (1994) – Doo-Wop Pioneers Recognized

On August 19, 1994, Senator Joe Lieberman honored Jim Freeman and The Five Satins in the Congressional Record, recognizing their then Singer frontman Bill Baker and the Satins role in shaping American music history with their timeless hit, In the Still of the Nite. This entry cemented their status as one of the most influential doo-wop groups of all time.

🎶 Jim Freeman & The Five Satins (2015) – A Second Congressional Tribute

On April 23, 2015, Rep. Rosa DeLauro reaffirmed the group’s lasting impact, noting how In the Still of the Nite remained a cultural touchstone for generations.

🎤 Jim Freeman (2015) – Individual Recognition

Later that same year, Jim Freeman was honored separately for his personal contributions to music, acknowledging his unique role in shaping the doo-wop genre beyond The Five Satins.

🇺🇸 Jeff Shuford (2024) – Championing Veteran Entrepreneurship

On March 8, 2024, Rep. Matt Rosendale entered National Invest In Veterans Week® into the Congressional Record, spotlighting its impact on veteran-owned businesses. As co-founder, Jeff Shuford was recognized for his leadership in advocating for veteran entrepreneurs and shaping policy discussions on their behalf.

📀 Jim Freeman & The Five Satins (2004) – Lost in the Fifties Tonight

On July 8, 2004, the Congressional Record (E1318) acknowledged the cultural significance of Lost in the Fifties Tonight, which features In the Still of the Nite. This recognition further proves the lasting influence of The Five Satins, whose music has been woven into later generations of popular hits.

Iowa House Resolution 36: Honoring Jim Freeman’s Musical Legacy

Alongside Congressional recognition, Jim Freeman was honored at the state level with Iowa House Resolution 36, celebrating his contributions to music and entrepreneurship.

Key Highlights of House Resolution 36:

• Introduced by Representatives Richardson & Smith

• Recognized Jim Freeman as a pioneer of American rock and roll

• Acknowledged his role in recording In the Still of the Nite with The Five Satins

• Highlighted his songwriting for classics like To the Aisle and Wonderful Girl

• Celebrated his induction into the United in Group Harmony Association Hall of Fame (1995) and the American Rhythm and Blues Hall of Fame (1998)

• Honored his contributions as a business owner in Iowa since 1970

📜 Read House Resolution 36

State Proclamations Celebrating the Freeman-Shuford Legacy

Beyond national recognition, the Freeman-Shuford family has been honored at the state level for their contributions to music, business, and veteran advocacy:

• South Carolina General Assembly – Recognizing National Invest In Veterans Week® and Jeff Shuford’s impact on veteran entrepreneurship.

• Montana Governor Greg Gianforte (2023 & 2024) – Issued proclamations acknowledging National Invest In Veterans Week®.

• Douglas County, Oregon (2022) – Honored National Invest In Veterans Week® for its role in promoting veteran-owned businesses.

These official proclamations further solidify the family’s lasting influence on American culture and economic progress.

Jim Freeman’s RIAA-Certified Legacy

Jim Freeman’s contributions to music aren’t just cultural—they’re commercially significant. In the Still of the Nite has appeared on multiple gold, platinum, multi-platinum, and diamond-certified albums, proving its enduring appeal.

RIAA-Certified Sales Featuring In the Still of the Nite

• {DIAMOND®} Dirty Dancing soundtrack

• {9X MULTI-PLATINUM®} Boyz II Men Cooleyhighharmony

• {PLATINUM®} Rock & Roll Era, 1956

• {PLATINUM®} Boyz II Men’s tribute version

• {GOLD®} The Beach Boys 15 Big Ones

RIAA-Certified Sales Featuring Lost in the Fifties Tonight

Since Lost in the Fifties Tonight incorporates In the Still of the Nite, it also earned major RIAA certifications:

• {PLATINUM®} Ronnie Milsap Greatest Hits Volume 2

• {GOLD®} Ronnie Milsap Lost in the Fifties

• {GOLD®} Ronnie Milsap 40 #1 Hits

This commercial success reinforces Jim Freeman’s lasting legacy in American music.

A U.S. Court of Appeals Citation Recognizes The Five Satins

In an unexpected legal acknowledgment, the U.S. Court of Appeals for the Seventh Circuit cited The Five Satins in a landmark case about music ownership and influence. The court referenced In the Still of the Nite as a prime example of a song that has stood the test of time.

🔗 Read the Court Ruling

This legal mention further cements The Five Satins’ impact beyond the music industry, proving their work’s significance in historical and legal contexts.

A Legacy That Spans Generations

With five Congressional Record entries, state proclamations, and legal recognitions, the Freeman-Shuford family has built a lasting legacy in:

🎵 American music history through Jim Freeman
🏛 Veteran entrepreneurship through Jeff Shuford
📜 Legislation, business, and cultural influence across generations

🔗 Learn More & Join the Movement:
🌎 www.InvestInVeteransWeek.com

Angel Shuford Announces Sherman Williams Jr. as the Most Trademarked Veteran Beverage Entrepreneur in America

FOR IMMEDIATE RELEASE

National Invest In Veterans Week® Recognizes Sherman Williams Jr. as the Most Trademarked Veteran Beverage Entrepreneur—A Trailblazer in Intellectual Property and Brand Innovation

As President of National Invest In Veterans Week® (NIVW), I am proud to recognize Sherman Williams Jr. as the most federally trademarked veteran beverage entrepreneur in history. With 10 federally registered trademarks, Williams has redefined what is possible for veterans in business ownership, brand expansion, and intellectual property strategy.

This achievement cements his position as the foremost veteran business leader in the beverage industry, demonstrating unmatched expertise in securing, protecting, and scaling intellectual property assets.

Sherman Williams: The Most Trademarked Veteran Beverage Entrepreneur in America

With 10 active federal trademarks spanning functional hydration, wellness drinks, and pet beverages, Williams has transformed the veteran-led beverage industry, strategically creating a brand ecosystem that dominates multiple market categories.

His success is unparalleled, positioning him among the most influential and strategic brand developers in the veteran business sector.

The Largest Veteran-Owned Beverage Trademark Portfolio Ever Assembled

Williams’ trademark portfolio is uniquely diversified, covering health-focused hydration, pet wellness, and skincare-infused beverages.

Sherman Williams’ 10 Federal Beverage Trademarks:

✅ Body Aqua® (Registered 2020) – The flagship hydration brand, pioneering diabetic-friendly, collagen-producing functional beverages.

✅ Woof Water® (Registered 2023) – A premium hydration formula for dogs, designed for optimal pet health and hydration.

✅ Meow Water® (Registered 2023) – A specialized hydration formula for cats, ensuring feline wellness and hydration balance.

✅ Well Water 7.5 pH® (Registered 2020) – A pH-balanced alkaline water brand, formulated to enhance hydration and support cellular health.

✅ Cosmetic Beverage® (Registered 2019) – A first-of-its-kind fusion of hydration and skincare, introducing an entirely new industry category.

✅ Kids Aqua® (Registered 2019) – A nutrient-enriched hydration brand for children, promoting healthy hydration habits from an early age.

✅ Body Aqua Nutrient Fortified Beverage® (Registered 2015) – A high-performance hydration solution, tailored for athletes, military personnel, and health-conscious consumers.

✅ "Be Only Daring to Yourself" Body Aqua® (Registered 2013) – A legacy brand trademark, reinforcing the motivational philosophy behind the Body Aqua movement.

✅ Body Water® (Registered 2012) – A functional water brand dedicated to enhancing hydration for high-performance lifestyles.

✅ Body Aqua® (Legacy Filing, 2012) – A reinforcement of Body Aqua’s ownership in the market, securing brand exclusivity across multiple product lines.

Revolutionizing Veteran-Owned Branding and IP Strategy

Williams is not only a dominant force in the veteran beverage industry, but he has also become a trailblazer in intellectual property and trademark strategy. His ability to successfully secure, protect, and commercialize trademarks places him at the forefront of veteran-led brand innovation.

His expansion into pet hydration, wellness beverages, and skin-nourishing drinks demonstrates market foresight and category diversification, making him a key figure in shaping the future of functional beverages.

Sherman Williams' Role in Expanding NIVW’s Intellectual Property Reach

As Director of Partnerships for National Invest In Veterans Week® (NIVW), Williams is also leading the charge in expanding the organization’s intellectual property holdings. Under his leadership, NIVW has strengthened its brand influence, securing:

✅ National Invest In Veterans Week® (Trademarked 2019) – The only congressionally honored veteran business observance, recognized in 19 U.S. markets and 21 international markets.

✅ Over 40 veteran-focused domains, ensuring global brand visibility and veteran business advocacy.

✅ Invest In Veterans Week Magazine, syndicated across multiple markets, further amplifying veteran business success stories.

✅ A veteran business podcast and media network, creating high-value branding opportunities for veteran entrepreneurs.

A Legacy of Veteran Business Empowerment

Reflecting on this milestone, Sherman Williams stated:

"Veterans deserve more than just a seat at the table—we deserve to own the table. By securing our brands, trademarks, and intellectual property, we ensure that veteran entrepreneurs have control over their business future. My goal is to help veterans build and protect their brands, just as I have done with mine."

With Sherman Williams’ record-breaking IP portfolio, NIVW is now positioned as the most trademarked veteran business ecosystem in America. This partnership is transformational, setting a new precedent for veteran entrepreneurship, brand ownership, and long-term economic growth.

For more information about National Invest In Veterans Week®, visit InvestInVeteransWeek.com.

For more on Body Aqua®, visit DrinkBodyAqua.com.

HarvardX Strong: Leading National Invest In Veterans Week® into a New Era

Introduction: Harvard Excellence and Veteran Entrepreneurship

As President and Chief Financial Officer (CFO) of National Invest In Veterans Week® (NIVW), I lead one of the most influential veteran entrepreneurship initiatives in the world. My background in military aviation, real estate, and technology has shaped my approach to leadership, but my experience studying at HarvardX’s "Technology Entrepreneurship: Lab to Market" provided the framework for scaling innovation, financial sustainability, and long-term economic impact.

Harvard Business School’s Professor Karim R. Lakhani and Professor Vish Krishnan taught me that entrepreneurship is not just about ideas—it’s about execution, market fit, and sustainable growth. Their insights into technology commercialization, funding strategy, and leadership systems have directly influenced my strategic vision for NIVW’s future.

NIVW is not just an organization—it is a multi-generational movement that has evolved to meet the needs of veteran entrepreneurs. As its new leader, my mission is to expand its reach, increase its financial sustainability, and solidify its legacy for generations to come.

Lesson 1: A Multi-Generational Legacy Must Be Built on Systems, Not Just People

HarvardX taught me that lasting organizations thrive on systems, not individual leaders. Many companies fail because their success relies too much on one person's vision rather than scalable, replicable models.

As President, my role is to ensure NIVW is bigger than any one leader. My leadership will be defined by building systems and structures that make NIVW financially strong, operationally efficient, and globally recognized.

How I’m Implementing This at NIVW:

• Institutionalizing NIVW’s Leadership Structure – To ensure continuity, I have appointed an elite leadership team that will drive NIVW’s mission forward:

  • Dr. Richard S. Freeman – Legal Advisor, veteran entrepreneurship policy expert.

  • Jim Freeman (The Five Satins) – Cultural Ambassador, connecting music, business, and veteran advocacy.

  • Kevin D. Shoun – Director of Strategic Development, expanding financial and business partnerships.

  • Cpt. Sherman Williams Jr. – Military Affairs Liaison, advocating for service-disabled veteran-owned businesses.

• Financial Growth Initiatives – I am leading NIVW toward profitability and long-term sustainability through corporate sponsorships, investment opportunities, and government-backed programs.

• Scalability Models – Inspired by Harvard’s commercialization frameworks, NIVW is adopting a repeatable, scalable strategy for veteran business support.

The success of NIVW is no longer dependent on a single leader—it is an ecosystem of experts, systems, and financial resources that will outlast any one presidency.

Lesson 2: Market Fit Determines Success More Than Innovation

One of the most valuable insights from HarvardX’s commercialization course is that innovation alone doesn’t guarantee success. A product, service, or business must be positioned correctly within the market to gain traction.

At NIVW, I’ve applied this market-first approach to ensure veteran entrepreneurs are not just launching businesses, but scaling them successfully.

How This Translates to NIVW:

• The Pledge to Invest in Veteran Businesses – A corporate-backed initiative ensuring veteran entrepreneurs receive funding and contracts from major companies.

• International Expansion – NIVW now has global domains and partnerships to help veteran businesses access international markets.

• Strategic Branding & Endorsements – We’ve secured endorsements from Congress, Fortune 500 companies, and investment leaders, ensuring that veteran businesses remain a national economic priority.

By aligning veteran entrepreneurs with the right markets, the right funding, and the right positioning, we are building a sustainable future for veteran-owned businesses.

Lesson 3: Storytelling Drives Influence and Funding

HarvardX emphasized that strong businesses tell compelling stories. Investors, customers, and policymakers don’t just respond to products—they respond to narratives that inspire action.

At NIVW, we have successfully leveraged storytelling to secure funding, media attention, and government support.

Key Branding & Endorsement Successes:

• Congressional Record Recognition – NIVW is officially recognized in the U.S. Congressional Record, proving its national significance.

• New York Life Investments Feature – NIVW was selected for New York Life’s "2025 Client Outreach Opportunities", a major endorsement from the financial industry.

• Live Oak Bank Partnership – Live Oak Bank spotlights NIVW’s research on veteran entrepreneurship, amplifying its reach and credibility.

• Corporate & Government Partnerships – Fox Business, Live Oak Bank, and other major institutions now actively promote veteran entrepreneurship using NIVW’s research.

By positioning NIVW as a movement rather than just an organization, we have increased investment, engagement, and national recognition.

Lesson 4: Aligning Business Models with Economic Growth

HarvardX emphasized that businesses fail when their operating models don’t align with their mission. This lesson has been crucial in my strategy to restructure NIVW for long-term financial stability.

Key Financial Growth Strategies for NIVW:

• Veteran Business Growth Fund – We are building an investment pipeline for veteran-owned businesses to receive capital at key growth stages.

• Corporate Revenue Streams – We are expanding sponsorships, government partnerships, and financial programs to ensure NIVW can operate independently.

• Data-Driven Decision Making – Using Harvard’s market research frameworks, we now make evidence-based business decisions to guide veteran entrepreneurship initiatives.

By treating NIVW as a sustainable business rather than just an advocacy group, we ensure it remains financially viable and impactful for future generations.

Lesson 5: Preserving Academic and Intellectual Influence in Veteran Advocacy

Another aspect of HarvardX’s impact on my leadership is the importance of intellectual credibility in business and policy advocacy. Academic research plays a critical role in establishing legitimacy, securing funding, and influencing policy decisions.

My husband, Jeff Shuford, has contributed to this intellectual foundation, with his academic citations in AI ethics, technology commercialization, and economic globalization shaping how NIVW presents its policy and business recommendations.

Jeff Shuford’s Most Notable Academic Citations:

1. "Deep Reinforcement Learning and Its Industrial Use Cases: AI for Real-World Applications" – Wiley Online Library.

2. "A Multifaceted Vision of the Human-AI Collaboration: A Comprehensive Review" – IEEE Access.

3. "Quantum Computing and Artificial Intelligence: Synergies" – Compliance Cosmos.

4. "Advancing Breast Cancer Diagnosis through Breast Mass Images, Machine Learning, and Regression Models" – National Institutes of Health (NIH).

5. "The Mechanisms of AI Hype and Its Planetary and Social Costs" – Leverhulme Centre for the Future of Intelligence, University of Cambridge.

NIVW benefits from this scholarly credibility, reinforcing our role as a thought leader in veteran entrepreneurship and policy development.

Conclusion: Harvard Knowledge Driving a Multi-Generational Legacy

HarvardX’s Technology Entrepreneurship: Lab to Market has given me a world-class framework for leadership, innovation, and economic empowerment. As President of NIVW, my role is to ensure it remains a multi-generational institution that continues growing beyond any one leader.

This is only the beginning. With Harvard knowledge, structured innovation, and a commitment to veteran entrepreneurship, we will continue building a lasting legacy—one that will empower veteran businesses for generations to come.

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Further Reading & Resources

For more insights into National Invest In Veterans Week® (NIVW), its multi-generational impact, and the ongoing work supporting veteran entrepreneurship, explore the following resources:

• Live Oak Bank Spotlights Veteran Entrepreneurship Using NIVW Research
  Read more

• Shuford-Freeman-Hawley Military Legacy: A Multi-Generational Chronicle of Service and Leadership
  Read more on Invest In Veterans Magazine
  Read more on Florida Veterans

• Dr. Richard S. Freeman: A Legacy of Legal Excellence and Economic Empowerment
  Read more on Hotchkiss Alumni News

For additional updates and research on veteran entrepreneurship and economic policy, visit:
National Invest In Veterans Week Media Center

National Invest in Veterans Week Featured in ARSA’s Prestigious Aviation Life Calendar

Read the full ARSA newsletter here.

National Invest in Veterans Week (March 1–7) continues to earn its place as a cornerstone event in recognizing and empowering veteran entrepreneurs, as highlighted in the Aeronautical Repair Station Association’s (ARSA) 2024 Aviation Life Calendar. This inclusion places the week alongside other impactful observances like Women of Aviation Worldwide Week, reflecting its importance within the aviation and broader business communities.

Angel Shuford, President and Chief Financial Officer of National Invest in Veterans Week, heralded the recognition as a step forward in amplifying the voices of veteran entrepreneurs. "To see National Invest in Veterans Week included among such key events speaks volumes about the growing acknowledgment of veterans’ contributions to industries like aviation," Shuford stated. "This week is about more than just celebration—it’s about creating opportunities and investing in the futures of those who have served."

Kevin D. Shoun, who served as Angel Shuford’s First Sergeant during her Army aviation career and now supports the initiative as a Senior Advisor, underscored the collaborative spirit behind the week’s mission. "National Invest in Veterans Week is not just a tribute to veterans—it’s a call to action for industries to engage with and support the incredible talent and resilience veterans bring to the table," Shoun remarked. "This recognition by ARSA helps bridge the gap between veteran-led businesses and industries like aviation that thrive on innovation and determination."

The Growing Legacy of National Invest in Veterans Week

Since its inception, National Invest in Veterans Week has expanded its footprint, gaining traction both nationally and internationally. The inclusion in ARSA’s Aviation Life Calendar highlights the increasing intersection between veteran entrepreneurship and critical industries like aviation maintenance and repair. This synergy demonstrates how veterans' skills and leadership contribute to economic development and industry innovation.

The recognition also aligns with ARSA’s broader mission to promote diversity and excellence within the aviation community, making National Invest in Veterans Week a natural fit within its calendar of key events. The week serves as a platform for policy discussions, networking opportunities, and visibility for veteran-owned businesses, offering a vital boost to veterans transitioning from military to civilian life.

Looking Ahead

As National Invest in Veterans Week grows in prominence, its inclusion in ARSA’s calendar is a testament to the week’s mission to foster a culture of support for veteran entrepreneurship. By featuring this observance, ARSA not only acknowledges the vital contributions of veterans to industries like aviation but also reinforces the importance of partnerships in driving meaningful change.

For more details on the 2024 Aviation Life Calendar and the initiatives recognized, visit ARSA’s newsletter.

Media Alert: The Most Trademarked Veteran Beverage Entrepreneur in America—Sherman Williams Jr. of Health2O

FOR IMMEDIATE RELEASE

Sherman Williams Jr.: Redefining Veteran Entrepreneurship & Functional Hydration

St. Johns, Florida – National Invest In Veterans Week® (NIVW) proudly announces that Sherman Williams Jr., Founder of Body Aqua (Health2O), is officially the most federally trademarked veteran beverage entrepreneur in America. With 10 federally registered trademarks, including the congressionally recognized National Invest In Veterans Week® (NIVW), Williams has revolutionized functional hydration, wellness beverages, and veteran-led business innovation.

This unprecedented intellectual property portfolio positions Body Aqua as the most trademarked veteran-owned beverage brand in the nation, setting a new benchmark for veteran entrepreneurship, brand expansion, and industry leadership.

Media Opportunity: Sherman Williams is Available for Interviews!

Williams’ journey from military service to industry leadership is a compelling success story of resilience, innovation, and market disruption. His insights on functional beverage trends, veteran business empowerment, and intellectual property strategy make him a must-feature for national media, podcasts, and industry panels.

Why This Story Matters

✅ Largest Veteran-Owned Beverage Brand by Trademarks – Williams holds 10 active federal trademarks, making him the most IP-secured veteran beverage entrepreneur in history.

✅ Dominating the Functional Beverage Market – His pioneering hydration formulas are now sold in over 460 locations across five states, including Winn Dixie and Harveys grocery chains.

✅ Health & Performance Innovation – Body Aqua products are diabetic-friendly, vegan-friendly, and designed for metabolism support, cognitive enhancement, and skincare benefits.

✅ Veteran Entrepreneurial Leadership – Williams leveraged his military experience from Operation Iraqi Freedom to develop a mission-driven hydration brand, showcasing the power of veteran-led business ingenuity.

✅ Breaking Industry Barriers – As a NaVOBA-certified Service-Disabled Veteran Business Enterprise (SDVBE), Williams is a trailblazer in veteran business ownership and corporate partnerships.

Sherman Williams' 10 Federal Trademarks: A Legacy of Business Ownership & Market Innovation

🔹 Body Aqua® – Functional hydration brand, revolutionizing the health & wellness beverage industry.
🔹 Woof Water® & Meow Water® – First-of-their-kind pet hydration brands, optimizing canine and feline wellness.
🔹 Well Water 7.5 pH® – Alkaline water designed to enhance cellular hydration and support immune health.
🔹 Cosmetic Beverage® – The only hydration brand infused with skincare benefits, promoting skin texture, radiance, and tone.
🔹 Kids Aqua® – Specially designed hydration solutions for children, ensuring nutrient-rich water for growing bodies.
🔹 Body Aqua Nutrient Fortified Beverage® – The original formula, created to support high-performance hydration.
🔹 "Be Only Daring to Yourself" Body Aqua® – A motivational, brand-defining IP holding.
🔹 Body Water® – A legacy hydration trademark, securing Williams' ownership in the beverage space.
🔹 National Invest In Veterans Week® (Registered 2019) – The only congressionally honored veteran business observance, securing Williams' influence in both business and advocacy.

Expanding Intellectual Property & Veteran Business Advocacy

As Director of Partnerships for National Invest In Veterans Week® (NIVW), Williams is actively leading the expansion of veteran-owned brands, corporate partnerships, and IP strategies. His expertise in securing intellectual property has positioned him as a dominant force in veteran business advocacy, functional wellness, and branding strategy.

Interview & Speaking Topics

🎙️ The Future of Functional Beverages – How Body Aqua is disrupting the industry and meeting consumer demand for health-first hydration.
🎙️ Veteran Entrepreneurs & Intellectual Property – Why IP protection is the key to brand longevity for veteran-owned businesses.
🎙️ Resilience & Leadership: From Battlefield to Boardroom – How Williams transitioned from military service to building a national brand.
🎙️ Breaking Barriers in the Beverage Industry – Overcoming funding, market entry, and distribution challenges in a corporate-dominated industry.
🎙️ Pet Hydration: The Next Billion-Dollar Market? – How Woof Water® & Meow Water® are revolutionizing the pet wellness space.

Request an Interview with Sherman Williams Jr.

Sherman Williams is available for TV, print, digital, radio, and podcast interviews, as well as panel discussions on veteran business growth, branding, and intellectual property strategy.

📩 For media inquiries, speaking engagements, or brand collaborations, contact:
📧 info@InvestInVeteransWeek.com

🔗 More Information:
🌐 DrinkBodyAqua.com
🌐 InvestInVeteransWeek.com

Sherman Williams is the voice your audience needs to hear! Secure your exclusive interview today.

A Call for National Recognition: Proclaiming National Invest In Veterans Week®

Lonnell McCall II Sr. Spokesperson

On behalf of all military dependents, veteran families, and the millions of Americans who understand the sacrifices of service, I am honored to call for official proclamations and presidential recognition of National Invest In Veterans Week® (NIVW)—a movement dedicated to honoring, supporting, and uplifting veteran entrepreneurs.

Each year, from March 1st to 7th, NIVW serves as a platform to celebrate the economic and social contributions of veterans who have transitioned from military service to business ownership. Their determination, resilience, and leadership continue to strengthen our nation’s economy, providing jobs, innovation, and lasting impact. Yet, their achievements remain under-recognized on the national level.

In 2024, states like Montana issued proclamations declaring Invest In Veterans Week, acknowledging the vital role veteran-owned businesses play in communities across America. Now, it is time to expand this recognition nationwide. A Presidential Proclamation would not only solidify this observance but would also ensure that veteran entrepreneurship receives the federal acknowledgment it deserves—highlighting their service not just on the battlefield, but in the economy.

Through my role as the Lead Spokesperson for National Invest In Veterans Week®, I have witnessed firsthand the challenges veterans face in entrepreneurship and the importance of a unified effort to support them. State and local leaders, business communities, and policymakers must step forward to officially proclaim March 1st to 7th as National Invest In Veterans Week® and urge the President to do the same.

This is more than just a week—it’s a movement to ensure veteran-owned businesses thrive, their contributions are recognized, and their legacies continue to shape the future of our nation.

The Values That Drive My Mission

As the child of a military veteran, I’ve had the privilege of growing up with a deep appreciation for the core values instilled within military culture. These values—honor, discipline, loyalty, and selfless service—are not just words; they are guiding principles that have shaped my identity and outlook on life.

Being connected to such a great institution like the military, even if indirectly, has allowed me to witness the sacrifices made and the dedication required to serve something greater than oneself. These lessons have become the foundation of who I am today.

One of the most profound lessons I’ve learned is the importance of discipline. In the military, everything is structured, and there is a constant emphasis on efficiency and responsibility. Whether it’s waking up early to train, maintaining equipment, or executing a mission, discipline is at the core of success. Growing up in this environment, I’ve applied these same principles to my career, education, and community service, knowing that consistency and dedication are the keys to meaningful progress.

I have also inherited the loyalty and camaraderie that is deeply embedded in military culture. Service members rely on one another, forming unbreakable bonds built on trust and shared experiences. As a military veteran’s child, I’ve not only seen these bonds within my family but have also been embraced by a larger community that understands the sacrifices military families make. This experience has fueled my desire to contribute meaningfully to my community, both locally and internationally.

National Invest In Veterans Week®: A Global Platform for Veteran Entrepreneurs

One of the most impactful ways I have been able to serve this community is through National Invest In Veterans Week® (NIVW), where I am privileged to serve as the Lead Spokesperson. NIVW is not just a weeklong observance—it is a national and global platform that amplifies the voices of veterans, syndicates their stories, and advocates for their success in entrepreneurship.

Through NIVW, my words, and the words of veteran entrepreneurs, don’t stay confined to local communities—they reach national and international audiences. The power of syndication through NIVW allows veteran advocacy to spread across multiple U.S. states and 29 international markets, ensuring that veteran-owned businesses receive visibility, recognition, and the resources they need to thrive.

As Lead Spokesperson, I have had the privilege of:
✅ Advocating for policies that support veteran-owned businesses at the local, state, and federal levels.
✅ Collaborating with leaders to expand financial, educational, and mentorship opportunities for veterans.
✅ Engaging with international military communities to advocate for global support for veteran entrepreneurs.

This work is far-reaching and deeply personal. The lessons of military service—discipline, resilience, and selfless service—are the same values that drive the veteran business community. Through NIVW, these stories are not only told, but they are amplified across borders, reaching millions who share the belief that veterans deserve every opportunity to succeed.

From Personal Lessons to Global Leadership

The combination of being raised with military principles, my contributions through National Invest In Veterans Week®, and my commitment to service-driven leadership have shaped me into a strong, determined individual.

In both my professional life and community work, I bring a sense of urgency, accountability, and purpose to everything I do. I’ve learned to work relentlessly toward my goals, just as soldiers do in their missions. Whether leading from the front or working behind the scenes, I carry the spirit of service, discipline, and dedication with me.

But this mission is bigger than me.

At its core, National Invest In Veterans Week® is more than just an initiative—it is a national movement, a catalyst for change, and a platform for amplifying veteran entrepreneurs’ impact. Through this platform, I am not just speaking for myself—I am speaking for the countless veterans whose contributions to our economy and society deserve recognition and celebration.

A Call to Action: Secure Proclamations & Presidential Recognition

Now, I call on:
📢 State and local officials to issue proclamations recognizing March 1st to 7th as National Invest In Veterans Week®.
📢 Business and community leaders to amplify veteran entrepreneurs, invest in their businesses, and create pathways for their success.
📢 The President of the United States to officially proclaim National Invest In Veterans Week®, cementing this initiative in national history as a recognized celebration of veteran entrepreneurs.

This is more than an observance—it is a movement that has the power to shape the future of veteran entrepreneurship. By working together, we can ensure that those who have served our nation are given the opportunities, resources, and recognition they rightfully deserve.

Together, we can make National Invest In Veterans Week® a permanent fixture in our nation’s calendar—a week where veteran entrepreneurs receive the support, celebration, and national recognition they have earned.

The time for action is now.

#InvestInVeteransWeek #NIVW #VeteranEntrepreneurs #SupportVeteranBusinesses #ProclaimNIVW #VeteranAdvocacy

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📢 This story can also be found across our nationally syndicated network at the following locations:

📌 LouisianaVeterans.com/news/a-call-for-national-recognition-proclaiming-national-invest-in-veterans-week

📌 KansasVeterans.com/news/a-call-for-national-recognition-proclaiming-national-invest-in-veterans-week

📌 RhodeIslandVeterans.com/news/a-call-for-national-recognition-proclaiming-national-invest-in-veterans-week

📌 NewHampshireVeterans.com/news/a-call-for-national-recognition-proclaiming-national-invest-in-veterans-week

📌 DelawareVeterans.com/news/a-call-for-national-recognition-proclaiming-national-invest-in-veterans-week

📌 PennsylvaniaVeterans.com/news/a-call-for-national-recognition-proclaiming-national-invest-in-veterans-week

📌 SouthCarolinaVeterans.com/news/a-call-for-national-recognition-proclaiming-national-invest-in-veterans-week

📌 MississippiVeterans.com/news/a-call-for-national-recognition-proclaiming-national-invest-in-veterans-week

📌 WyomingVeterans.com/news/a-call-for-national-recognition-proclaiming-national-invest-in-veterans-week

📌 WestVirginiaVeterans.com/news/a-call-for-national-recognition-proclaiming-national-invest-in-veterans-week

📌 TennesseeVeterans.com/news/a-call-for-national-recognition-proclaiming-national-invest-in-veterans-week

📌 NewJerseyVeterans.com/news/a-call-for-national-recognition-proclaiming-national-invest-in-veterans-week

📌 NorthDakotaVeterans.com/news/a-call-for-national-recognition-proclaiming-national-invest-in-veterans-week

📌 FloridaVeterans.com/news/a-call-for-national-recognition-proclaiming-national-invest-in-veterans-week

📢 By syndicating this story across multiple state platforms, we ensure that veteran entrepreneurs and advocates nationwide can engage, support, and take action toward securing official recognition for National Invest In Veterans Week®. 🚀

Veteran Entrepreneurs Drive Economic Resilience as Private Payrolls Rise in Uncertain Market

February 5, 2025 – Amid Rising Job Numbers, Veteran-Owned Businesses Provide Economic Stability

As the U.S. economy continues its volatile recovery, with private payrolls growing by 183,000 jobs in January, veteran entrepreneurs are proving to be a pillar of economic resilience, innovation, and job creation. Amid concerns about inflation, labor market shifts, and geopolitical uncertainties, one sector remains steady: veteran-led businesses.

At the forefront of this movement is Angel Shuford, newly appointed President and CFO of National Invest In Veterans Week® (NIVW). Shuford, a decorated U.S. Army air traffic controller, military spouse, and strategic business leader, has taken the helm at a critical juncture, ensuring that veteran-owned businesses not only survive but thrive in an unpredictable market.

Her appointment comes at a time when the labor market faces both optimistic job growth and economic instability, with private employment rising faster than expected but concerns about the sustainability of these gains looming.

LTC Rickey L. Pope (Ret.): “Angel is the Leader Who Will Cement Veterans as Economic Powerhouses”

LTC Rickey L. Pope (Ret.), former President and Co-Founder of NIVW, emphasized that veteran entrepreneurs are the backbone of economic stability, particularly in times of uncertainty.

“We’ve seen time and again that veteran-owned businesses don’t just survive economic downturns—they redefine industries. Angel Shuford is the leader who will cement veterans as economic powerhouses. Her ability to scale businesses, secure investment opportunities, and drive long-term economic policy is exactly what this country needs at this moment.”

Pope’s endorsement of Angel Shuford is more than just a leadership transition—it is a statement about the growing influence of veteran entrepreneurs in shaping America’s financial future.

Veteran-Owned Businesses Are Hiring While Corporations Cut Costs

The January ADP National Employment Report revealed that private payrolls grew faster than expected, with 183,000 jobs added in January, surpassing the 150,000 projected by economists. However, corporations continue to tighten budgets, implement layoffs, and reduce workforce expansion.

This is where veteran entrepreneurs come in.

“Veteran-owned businesses are stepping up while corporations scale back,” said Shuford. “We’re not just building businesses—we’re building sustainable employment opportunities for other veterans, military spouses, and communities that need economic stability.”

With Angel Shuford now leading the charge, National Invest In Veterans Week® is expanding into six new markets, ensuring that more veteran-owned businesses receive capital, mentorship, and visibility in today’s economy.

Why Veteran-Owned Businesses Are More Resilient in Economic Uncertainty

The economic resilience of veteran-owned businesses is well-documented. Studies show that veteran entrepreneurs have a higher success rate in business ownership due to their:

✅ Operational discipline gained from military service
✅ Adaptability in crisis situations
✅ Strong leadership and decision-making skills
✅ Commitment to mission execution, even under financial constraints

While major corporations adjust hiring strategies, veteran-owned businesses are filling gaps in critical industries, from technology and logistics to finance and consulting.

“We need to recognize that veteran businesses are a stabilizing force in America’s economy,” said LTC Pope. “And under Angel’s leadership, that force is only getting stronger.”

Angel Shuford’s Vision for Veteran Economic Growth in 2025

Shuford’s strategy for NIVW’s next phase of expansion includes:

1. Securing financial backing for veteran-owned businesses through strategic partnerships with investors and corporate sponsors
   

2. Expanding National Invest In Veterans Week® into six new markets to increase economic impact nationwide
   

3. Strengthening policy advocacy to ensure veteran entrepreneurs receive the funding, tax incentives, and federal contracts they deserve

“This is not just about honoring veterans—it’s about creating economic powerhouses,” said Shuford. “Veteran-owned businesses are the most underutilized asset in this country’s financial future. That’s what we’re changing.”

With private payrolls rising but long-term job stability uncertain, one thing remains clear: veteran entrepreneurs, under the leadership of Angel Shuford, will be the driving force of economic resilience in America.

For more information on National Invest In Veterans Week® and how to support veteran-owned businesses, visit InvestInVeteransWeek.com.

Angel Shuford Appointed President of National Invest In Veterans Week®: A New Era of Veteran Entrepreneurship

Angel Shuford Appointed President of National Invest In Veterans Week®: A Defining Moment in Veteran Economic Empowerment

LTC Rickey L. Pope (Ret.) on Angel Shuford’s Leadership: “She Is the Architect of the Next Era”

In a groundbreaking leadership transition, Angel Shuford has officially been named the President and Chief Financial Officer (CFO) of National Invest In Veterans Week® (NIVW), ushering in a new era of global expansion, financial strength, and institutional growth for veteran entrepreneurs.

Her appointment follows the tenure of LTC Rickey L. Pope (Ret.), the outgoing President and Co-Founder, who has spent years building NIVW into a congressionally recognized movement and a powerful force in veteran economic advocacy.

In his formal statement, LTC Pope framed Angel’s leadership as more than just a transition—it is a transformation.

“Angel Shuford isn’t just assuming leadership; she is architecting the next era of veteran entrepreneurship. She is redefining what economic empowerment looks like for veterans, turning symbolism into sustained financial strength. With her expertise, NIVW isn’t just growing—it is becoming an institution that will set the standard for how we invest in veteran businesses.” – LTC Rickey L. Pope (Ret.)

This endorsement from one of NIVW’s founding figures underscores Angel’s exceptional strategic vision, financial expertise, and her ability to scale veteran entrepreneurship into a movement with long-term impact.

Angel Shuford: A Legacy of Leadership in Military, Finance, and Business Strategy

With a distinguished background in military service as an Army Reserve air traffic controller, Angel has spent years honing the discipline, precision, and high-stakes decision-making skills required for national leadership.

Her rapid rise within NIVW is no accident—it is the result of a clear and effective strategic vision that has already demonstrated:
✅ Financial Mastery: Angel has positioned NIVW for multi-year financial sustainability, ensuring that its programs and funding channels continue to grow.
✅ Operational Scalability: Under her guidance, NIVW is expanding into six new markets, increasing its national and international reach.
✅ Strategic Influence: She has built relationships with corporate investors, policymakers, and financial institutions, moving NIVW beyond recognition into a powerful financial advocacy platform for veteran businesses.

Her leadership will not only continue the momentum established by LTC Pope—it will amplify it into a movement with global economic influence.

LTC Pope on Angel’s Institutional Legacy: “She Is Building Something That Will Outlast Us All”

For years, NIVW has been at the forefront of veteran business advocacy, but Angel’s leadership marks the moment where it transitions from a movement to a lasting institution.

“Angel isn’t just leading an organization—she is creating a financial and policy infrastructure that will outlast us all. Her work in business, finance, and advocacy is setting the foundation for a new era of veteran economic influence. This is about more than leadership—it’s about legacy.” – LTC Rickey L. Pope (Ret.)

With this declaration, LTC Pope positions Angel as the key figure in NIVW’s transformation from an awareness-driven initiative to an economic powerhouse for veteran entrepreneurs.

The Next Era: Institutionalizing Veteran Economic Power

Under Angel Shuford’s leadership, NIVW is executing a bold new strategy that includes:
✅ Expanding NIVW into six additional markets, increasing access to funding and business opportunities for veterans.
✅ Strengthening partnerships with corporate entities, investors, and government agencies to create long-term financial backing for veteran-owned businesses.
✅ Advancing veteran business advocacy on Capitol Hill, ensuring that policies, funding, and institutional support are aligned with the economic interests of veteran entrepreneurs.

With these initiatives, Angel is turning NIVW into more than a recognition event—it is becoming an economic driver for veteran-owned businesses.

“This is about legacy-building. We are ensuring that veterans aren’t just honored—they are financially empowered, invested in, and positioned as leaders in the national economy.” – Angel Shuford

Her leadership is poised to make National Invest In Veterans Week® one of the most powerful economic advocacy movements for veterans in history.

With LTC Pope’s endorsement and a visionary roadmap ahead, Angel Shuford is not just leading NIVW—she is redefining veteran entrepreneurship and solidifying its place in the global economy.

Under her leadership, NIVW is evolving into an institution that will shape the future of veteran business success for generations to come.

Dr. Richard S. Freeman Joins National Invest In Veterans Week® as Legal Advisor, Marking a New Chapter for the Shuford-Freeman Legacy

A Family Built on Leadership, Advocacy, and Generational Excellence

ATLANTA, GA – JACKSONVILLE, FL – NEW HAVEN, CT — National Invest In Veterans Week® (NIVW) has long been a movement driven by leadership, resilience, and unwavering advocacy for veteran entrepreneurs. Now, with the appointment of Dr. Richard S. Freeman, JD, as Legal Advisor, the organization is entering its most ambitious phase yet.

For the Shuford-Freeman family, this marks another milestone in a multigenerational legacy that has shaped music, civil rights, business, and now, veteran entrepreneurship.

The appointment comes at a pivotal time as LTC Rickey L. Pope, USA (Ret.) steps down, and Angel Shuford assumes the role of President and CFO of NIVW. In addition, Sherman Williams will take over as Director of Partnerships, and Jim Freeman—founding member of The Five Satins and Rock & Roll pioneer—will serve as Advisor for Cultural Partnerships.

Dr. Richard S. Freeman: A Legal Powerhouse Strengthening Veteran Advocacy

A Career Spanning Civil Rights, Corporate Law, and Policy Reform

Dr. Richard S. Freeman is not just a legal mind—he is a force in civil rights law, labor justice, and corporate governance. As a lead attorney at the U.S. Equal Employment Opportunity Commission (EEOC), he won some of the largest employment discrimination cases in U.S. history, including:

✅ General Motors ($50 million consent decree)
✅ Ford Motor Company ($25 million consent decree)
✅ Cargill and J.P. Stevens (multi-million-dollar settlements)

Beyond the courtroom, Dr. Freeman has built institutions. As Vice President of International Affairs at Sojourner-Douglass College, he expanded educational opportunities for underrepresented communities worldwide. His work with the Joe Beasley Foundation has impacted South America, Africa, and the Caribbean.

His appointment as Legal Advisor at NIVW will focus on:

✔ Strengthening veteran policy advocacy
✔ Expanding legal protections for veteran entrepreneurs
✔ Ensuring compliance and corporate partnerships that benefit veteran-owned businesses

His expertise, combined with Angel Shuford’s leadership and strategic expansion plans, positions NIVW as a globally recognized institution for veteran economic empowerment.

Jim Freeman’s Role in Cultural Partnerships: Expanding NIVW’s Media Influence

A Rock & Roll Pioneer Joins the Fight for Veteran Entrepreneurship

Jim Freeman, a founding member of The Five Satins, is not just a music icon—he is a cultural architect. With over 10 million records sold, his influence transcends generations.

His hit song, “In the Still of the Night,” recorded in 1956, remains one of the most celebrated doo-wop classics, featured in:

🎬 The Irishman (2019, Martin Scorsese)
🎥 Dirty Dancing
🎶 Covers by The Beach Boys, Debbie Gibson, and more

For his contributions to American music history, Jim Freeman was honored in the Congressional Record, making his family one of the few in history to be recognized in multiple generations.

Now, as Cultural Advisor for NIVW, he will work closely with his granddaughter, Angel Shuford, to:

✔ Expand veteran entrepreneurship into media, entertainment, and branding
✔ Leverage music and pop culture to amplify veteran business awareness
✔ Create new partnerships between veterans, corporate sponsors, and the arts

Drayton Florence’s Retirement and the Future of NIVW

As Drayton Florence officially steps down due to medical circumstances, NIVW recognizes the enormous contributions he has made to veteran advocacy.

A former NFL cornerback with an 11-season career, Florence co-founded Tech From Vets and helped NIVW become a congressionally recognized movement. His impact will be felt for generations, and Sherman Williams is now set to carry forward his legacy.

Williams, a serial trademark owner, retired U.S. Army Captain and CEO of Body Aqua, will take over as Director of Partnerships, bringing expertise in:

✔ Navigating corporate monopolies and business innovation
✔ Creating veteran-friendly market opportunities
✔ Expanding NIVW’s corporate reach

"Owning numerous Trademarks through the USPTO while running my business taught me, Veterans should not only be at the table—we should own the table," said Williams. "Drayton, Jeff, LTC Pope, built something incredible, and I am committed to ensuring that NIVW continues to thrive."

A Family That Redefined American Culture, Business, and Advocacy

The Shuford-Freeman family legacy is unlike any other.

🔹 Jim Freeman revolutionized American music with The Five Satins
🔹 Dr. Richard S. Freeman reshaped U.S. labor laws and corporate accountability
🔹 Jeff Shuford co-founded NIVW, bringing veteran entrepreneurship to national prominence
🔹 Angel Shuford now leads NIVW into its next era

Now, with Sherman Williams stepping into leadership and Angelina Shuford representing the next generation as Junior Spokesperson, this is a legacy that will continue for generations to come.

Final Thoughts: The Future of National Invest In Veterans Week®

With these strategic moves, NIVW is no longer just a veteran entrepreneurship initiative—it is a movement that merges business, culture, and advocacy on a global scale.

💠 Dr. Richard S. Freeman will ensure its legal and corporate foundation remains strong.
💠 Jim Freeman will elevate its cultural partnerships and branding influence.
💠 Sherman Williams will drive business partnerships and market expansion.
💠 Angel Shuford will continue leading with vision and strategy.

"Our family has always been about breaking barriers—whether in music, law, or business," said Angel Shuford. "Now, it’s about making sure veteran entrepreneurs are seen, heard, and empowered. We’re just getting started."

About National Invest In Veterans Week®

National Invest In Veterans Week® is the leading initiative dedicated to celebrating and supporting veteran entrepreneurs. Founded in 2019 by Jeff Shuford and Drayton Florence, NIVW highlights the economic impact of veteran-owned businesses while providing mentorship, resources, and visibility to veterans in business.

With operations in 62+ markets and expanding, NIVW is at the forefront of veteran economic advocacy, ensuring that those who served receive the recognition and opportunities they deserve.

Drayton Florence Announces Retirement from National Invest In Veterans Week® and Tech From Vets; Sherman Williams to Lead, Jim Freeman to Advise Cultural Partnerships

It is with deep appreciation and gratitude that National Invest In Veterans Week® (NIVW) and Tech From Vets announce the retirement of Drayton Florence, co-founder and Director of Partnerships, due to unforeseen medical circumstances. Florence has played a pivotal role in veteran entrepreneurship and advocacy, leaving a lasting legacy that will continue to guide both organizations for years to come.

A Legacy of Service and Leadership

Drayton Florence's journey from NFL cornerback to veteran business advocate has been one defined by vision, resilience, and an unwavering commitment to those who have served. After an 11-season career in the NFL with teams including the Jacksonville Jaguars, Buffalo Bills, and Carolina Panthers, Florence pivoted to entrepreneurship and advocacy. He co-founded Tech From Vets in 2017, a veteran-owned technology company that went on to receive the 2017 BizTech Award from Comcast Business and the Jacksonville Business Journal.

Building upon that success, Florence co-founded National Invest In Veterans Week®, a congressionally recognized observance celebrated annually from March 1st to 7th, dedicated to supporting and amplifying the voices of veteran-owned businesses. His leadership and influence have been instrumental in positioning NIVW as a global movement.

Leadership Reflections on Drayton’s Impact

Drayton's retirement marks the end of an era, but his contributions will continue to shape the future of NIVW and Tech From Vets.

Angel Shuford, Vice President and CFO of National Invest In Veterans Week®, shared her appreciation:

“Drayton has been an extraordinary leader, mentor, and advocate for veteran entrepreneurship. His vision has laid the foundation for countless veteran-owned businesses to thrive. Though we will miss his leadership, his legacy will continue to inspire everything we do moving forward.”

Kevin D. Shoun, Senior Advisor for Civic Leadership and Policy Development at NIVW, also praised Florence’s contributions:

“Drayton’s work has been nothing short of transformational. He played an essential role in making NIVW what it is today—a nationally recognized and globally expanding initiative for veteran business support.”

New Leadership: A Dual Strategy to Strengthen NIVW’s IP and Market Presence

To ensure that Drayton’s legacy of leadership and innovation continues, Sherman Williams and Jim Freeman have been appointed to key advisory roles, further expanding NIVW’s intellectual property (IP) portfolio and market influence.

Sherman Williams Takes Over as Director of Partnerships

Sherman Williams, a retired U.S. Army Captain, veteran entrepreneur, and CEO of Body Water LLC, will take on the Director of Partnerships role for National Invest In Veterans Week®. Williams' deep background in business development, military leadership, and health-focused entrepreneurship will ensure that NIVW continues to expand its partnerships and impact.

Williams, a NaVOBA-certified veteran business owner, has demonstrated resilience in business innovation. He founded Body Water LLC (now known as Body Aqua) in 2015, developing a diabetic-friendly, vegan-friendly, and collagen-producing beverage aimed at improving hydration, reducing fatigue, and optimizing health. His expertise in business strategy, logistics, and navigating corporate monopolies will be crucial in guiding NIVW’s continued expansion into new industries and international markets.

His leadership in overcoming significant challenges—including the monopolization of the beverage industry—proves his ability to navigate high-level partnerships, government advocacy, and corporate negotiations. (DrinkBodyAqua.com)

Williams, reflecting on his new role, stated:

“Veterans deserve more than just a seat at the table—we deserve to build the table. National Invest In Veterans Week has already transformed the landscape for veteran entrepreneurs, and I am honored to step into this role to help scale its partnerships, influence, and economic impact for the veteran community.”

Jim Freeman to Advise Angel Shuford on Cultural Partnerships

In a groundbreaking move to expand NIVW’s cultural influence, Jim Freeman, founding member of The Five Satins and Grammy Hall of Fame inductee, will serve as Advisor to the CFO/VP for Cultural Partnerships.

Freeman, a legend in the music industry, played a key role in shaping doo-wop and R&B, with his contributions to the iconic hit “In the Still of the Night” cementing his place in music history. With a multi-generational recognition in the Congressional Record, Freeman’s expertise in cultural branding, media influence, and legacy-building will help NIVW integrate music, media, and advocacy into its long-term strategy.

Freeman’s advisory role will focus on:

• Enhancing NIVW’s cultural and media partnerships

• Leveraging music and entertainment to amplify veteran entrepreneurship

• Expanding brand reach through strategic collaborations

Freeman shared his perspective on joining NIVW:

“I’ve seen firsthand the power of music and cultural influence in shaping social movements. National Invest In Veterans Week has built an extraordinary platform, and I look forward to advising Angel on how we can continue expanding its reach in entertainment, corporate partnerships, and public engagement.”

The Future of National Invest In Veterans Week® and Tech From Vets

With Sherman Williams stepping into Drayton Florence’s role and Jim Freeman providing cultural advisory leadership, NIVW is positioned for unprecedented expansion. These strategic appointments will increase NIVW’s intellectual property, corporate visibility, and influence in both business and cultural sectors.

As the organization continues to push boundaries in veteran entrepreneurship, legislative advocacy, and global market expansion, its leadership remains committed to honoring the foundation built by Drayton Florence while preparing for the next evolution of veteran economic empowerment.

For more information about National Invest In Veterans Week®, visit InvestInVeteransWeek.com.

Rep. Mike Levin: A Champion for Veterans and Community Investment

As National Invest in Veterans Week® (March 1-7) approaches, it’s the perfect time to celebrate leaders who are making a difference for veterans and their communities. Among those deserving recognition is Representative Mike Levin, who has consistently demonstrated his commitment to investing in veterans and their futures.

A Legacy of Advocacy for Veterans

Earlier this year, Rep. Levin received the prestigious Veterans of Foreign Wars (VFW) 2024 Congressional Award for Legislator of the Year. This honor highlights his unwavering dedication to veterans, service members, and their families. As the Ranking Member of the House Veterans’ Affairs Subcommittee on Economic Opportunity, Rep. Levin has authored more than two dozen bipartisan laws aimed at easing veterans’ transition to civilian life. These initiatives include:

• Access to affordable housing and nutritious food.

• Workforce training programs for good-paying jobs.

• Support for survivors and military families.

Rep. Levin’s leadership stems from a personal connection—he represents Marine Corps Base Camp Pendleton and is the grandson of a World War II veteran. During the awards ceremony, VFW Commander-in-Chief Duane Sarmiento remarked, “Rep. Levin exemplifies the values of service and advocacy that we at the VFW strive to live every day.”

Recent Achievements: Elevating Community Investment

In addition to his work for veterans, Rep. Levin has been appointed to the powerful House Appropriations Committee, making him the sole representative from San Diego and Orange Counties on this influential body. This new role gives him a direct hand in allocating federal funding for projects that address pressing challenges like:

• Supporting homeless veterans through affordable housing initiatives.

• Advancing clean energy and job creation.

• Strengthening infrastructure, including rail corridors and sand replenishment projects.

Rep. Levin’s efforts have already resulted in securing over $1 billion in federal funding for his district since 2019, including $100 million for rail corridor safety and $47 million for coastal restoration projects. His commitment to community investment and environmental sustainability underscores his vision for long-term growth.

A Leader in Data Transparency

In March 2024, Rep. Levin introduced a groundbreaking District Data Map to showcase federal project funding across the 49th District. This tool reflects his dedication to transparency and ensuring his constituents see the tangible benefits of federal investments. By focusing on accountability and results, he continues to set a high standard for public service.

Supporting National Invest in Veterans Week®

While Rep. Levin is not yet formally connected to National Invest in Veterans Week®, his values and accomplishments closely align with our mission. This nationwide initiative, co-founded by Jeff Shuford, celebrates and empowers veteran entrepreneurs. Endorsed by key figures like Chairman Brian Mast, National Invest in Veterans Week® emphasizes the importance of creating opportunities for veterans to thrive in civilian life and entrepreneurship.

Rep. Levin’s legislative efforts, including the bipartisan Service-Disabled Veteran Opportunities in Small Business Act, resonate deeply with our goals. This transformative legislation provides guidance to help service-disabled veteran-owned businesses succeed, contributing to economic growth and community development.

Praising Leadership and Vision

Rep. Levin’s recognition as VFW Legislator of the Year and his strategic leadership on the Appropriations Committee highlight his impact on both local and national levels. His ability to work across party lines and deliver results exemplifies the collaborative spirit needed to tackle complex challenges.

A Call to Action

As we celebrate National Invest in Veterans Week®, we encourage leaders and organizations to follow Rep. Levin’s example by investing in veterans and their communities. By uplifting initiatives that support veterans’ transitions, workforce development, and entrepreneurship, we can create a future where all veterans thrive.

Together, we can honor our nation’s heroes and build stronger communities.

#InvestInVeterans #MikeLevin #NationalInvestInVeteransWeek #VeteranSupport #CommunityLeadership #BipartisanAction

To learn more about Rep. Levin’s work and National Invest in Veterans Week®, visit:

• National Invest in Veterans Week®

• Rep. Mike Levin Receives Veterans of Foreign Wars Congressional Award for Legislator of the Year

• The Levin Letter: We’re in a Stronger Position Than Ever to Invest in Our Community

National Invest In Veterans Week® Market Reach and Demographic Report

Introduction

National Invest In Veterans Week® (NIVW) has expanded its reach to 62 global markets, including 14 U.S. state-specific platforms and 29 international domains. This initiative connects millions of veterans to resources, funding, and mentorship, addressing regional needs while fostering global collaboration.

This report provides an in-depth analysis of veteran populations across U.S. states where NIVW operates and emphasizes the significance of these markets in advancing veteran entrepreneurship.

Veteran Populations Across U.S. Domains

Each U.S. domain owned by NIVW represents a vital hub for veterans, with localized resources designed to support their transition into entrepreneurship. The following data highlights the veteran populations served in each state:

Veteran Populations by State-Specific Domains

• FloridaVeterans.com: 1,400,000 veterans

• PennsylvaniaVeterans.com: 731,400 veterans

• TennesseeVeterans.com: 428,500 veterans

• SouthCarolinaVeterans.com: 360,400 veterans

• LouisianaVeterans.com: 239,900 veterans

• New JerseyVeterans.com: 313,900 veterans

• MississippiVeterans.com: 164,700 veterans

• KansasVeterans.com: 172,800 veterans

• New HampshireVeterans.com: 93,300 veterans

• DelawareVeterans.com: 65,100 veterans

• RhodeIslandVeterans.com: 52,100 veterans

• NorthDakotaVeterans.com: 46,300 veterans

• WyomingVeterans.com: 44,400 veterans

• WestVirginiaVeterans.com: 125,100 veterans

Total U.S. Market Reach: 4,437,300 veterans

Analysis: Why These Numbers Matter

Economic Significance

Veterans contribute significantly to the U.S. economy through entrepreneurship and employment:

• Veteran-owned businesses generate over $1.2 trillion annually.

• These businesses employ 5 million people nationwide.

The states included in NIVW’s network represent regions with dense veteran populations, ensuring that resources reach those who can make the greatest impact.

Localized Focus for Tailored Solutions

Each domain provides customized resources based on the needs of the veteran population in that state:

• FloridaVeterans.com, serving 1.4 million veterans, emphasizes funding access and partnerships in high-growth industries.

• PennsylvaniaVeterans.com integrates mentorship opportunities for over 700,000 veterans across its 67 counties.

• Smaller states like RhodeIslandVeterans.com and WyomingVeterans.com focus on rural veterans, addressing challenges related to connectivity and resource accessibility.

Collaborative Opportunities

NIVW’s state-specific platforms also create opportunities for collaboration between veterans, local governments, and private organizations. These partnerships enhance access to grants, networking events, and mentorship programs.

Expanding Global Reach

International Domains

While this report primarily focuses on U.S. veterans, it is important to note that NIVW’s 29 international domains also play a critical role in connecting U.S. veterans abroad to global opportunities. Platforms like GermanyVeterans.com and AustraliaVeterans.com facilitate partnerships in innovation-driven sectors such as AI and renewable energy.

Regional Networks

Platforms such as AlliedForcesVeterans.com and EUVeterans.com unify veterans across borders, fostering collaborative growth in veteran-owned businesses.

Strategic Insights

Opportunities for Growth

The data highlights areas where additional focus could yield significant results:

• Mentorship Gaps: States with smaller veteran populations, such as Wyoming and North Dakota, can benefit from expanded mentorship networks.

• Rural Outreach: Platforms like MississippiVeterans.com and WestVirginiaVeterans.com should prioritize rural access to funding and training.

• Technology Integration: All platforms can leverage the π Platform to provide digital tools that simplify access to resources.

Projected Outcomes

By focusing on these areas, NIVW aims to:

• Increase the number of veteran-owned businesses by 25% by 2030.

• Facilitate the creation of 1.5 million jobs nationwide.

• Enhance access to emerging industries, such as AI, green energy, and cybersecurity, for veteran entrepreneurs.

Conclusion

The expansion of National Invest In Veterans Week® into U.S. state-specific markets demonstrates its commitment to empowering veterans at a local level. With a reach of over 4.4 million veterans, these platforms are driving economic growth, fostering innovation, and creating opportunities for collaboration.

This report underscores the importance of supporting veteran entrepreneurship and highlights the transformative potential of localized initiatives. By addressing the unique needs of veterans in each region, NIVW is building a stronger, more inclusive economy.

For more insights and data, visit National Invest In Veterans Week®.

Briefing from Angel Shuford, Vice President & CFO, National Invest in Veterans Week®

Subject: Post-Retirement Growth Insights and Strategic Vision – Informed by Jeff Shuford’s Legacy

Introduction

As National Invest in Veterans Week® (NIVW) embarks on a new chapter following Jeff Shuford’s retirement on December 14th, his leadership and insights continue to shape our strategy and vision. Jeff’s ability to develop a sustainable, forward-looking roadmap has laid the foundation for the extraordinary post-retirement growth and global recognition we are experiencing today.

This report delves deeply into Jeff Shuford’s post-retirement quotes, which reflect his enduring influence, and combines this guidance with actionable data and insights to further our mission of empowering veterans worldwide.

Jeff Shuford’s Post-Retirement Vision

In reflecting on the impact of National Invest in Veterans Week®, Jeff has emphasized the universal power of veteran empowerment and how it extends far beyond national borders. His key quotes serve as guiding principles for our current efforts:

1. "Veteran empowerment is a global mission."
   Jeff’s recognition of the global appeal of veteran entrepreneurship has become a cornerstone of our international outreach strategy. The post-retirement data reinforces his vision, with significant engagement coming from allied nations, including Canada, the United Kingdom, and Saudi Arabia.

2. "The roadmap we built was designed to transcend borders and inspire action across all continents."
   The strategic growth in international traffic—showing nearly 400% increases in certain regions—demonstrates the effectiveness of this roadmap.

3. "It’s not just about honoring veterans locally; it’s about ensuring their leadership and innovation are celebrated globally."
   Our data validates this perspective, with veteran-led initiatives resonating strongly in regions with shared values and economic ties to the U.S., such as Europe and Asia-Pacific.

Data-Driven Insights: Post-Retirement Growth

Jeff’s roadmap has guided NIVW to an impressive period of growth immediately following his retirement:

• Unique Visitors: Increased by nearly 400%, showcasing the platform’s growing appeal to new audiences worldwide.

• Visits: Up by over 340%, indicating both new and returning users are engaging with our offerings at higher rates.

• Pageviews: Demonstrated a double-digit increase, reflecting stronger audience interaction with campaigns, educational resources, and success stories.

Jeff’s quote—"We laid the foundation for sustained growth, but the mission now is to innovate on top of that foundation."—is directly reflected in this data, as we continue to expand both our reach and the depth of our engagement.

Global Reach: Expanding Jeff Shuford’s Vision

Regional Highlights

Jeff Shuford’s commitment to fostering veteran advocacy across allied nations is evident in the data from key regions:

• North America: Canada’s contribution to engagement grew significantly post-retirement, reflecting its alignment with U.S. values in supporting military families and entrepreneurs.

• Europe: Countries like the United Kingdom and Germany represent significant shares of traffic, reflecting robust veteran programs that mirror Jeff’s vision for global respect.

• Asia-Pacific: Australia and Singapore have demonstrated rising interest in veteran-focused initiatives, validating Jeff’s belief that veteran leadership resonates across cultural and economic contexts.

• Middle East: Saudi Arabia’s engagement underscores Jeff’s assertion that "veteran entrepreneurship has the power to bridge economic and cultural gaps."

These trends are not accidental—they are the direct result of the long-term strategy Jeff emphasized in his post-retirement reflections.

Search Trends and CPC Insights: Fulfilling Jeff’s Roadmap

Jeff’s belief in the importance of digital visibility continues to influence our focus on search term optimization and cost-per-click (CPC) strategies.

Search Behavior

• High-Engagement Periods: Jeff’s insight—"The seasons of awareness are predictable; we need to own the peaks in April and June while preparing during the quieter months."—is reflected in the data. Search traffic aligns with April and June spikes, offering key opportunities for high-impact campaigns.

• Steady Momentum: March, May, and September maintain strong engagement, affirming Jeff’s roadmap for sustaining year-round relevance.

• Preparation Windows: December through February saw smaller but steady gains, offering a vital window for long-term planning and A/B testing of content.

CPC Trends

The post-retirement period highlights opportunities to leverage paid search campaigns alongside our organic strategies:

• High-ROI Opportunities: April and June CPC rates, while competitive, present an optimal window for impactful investment, aligning with Jeff’s quote—"Our strongest visibility will come from aligning our campaigns with the seasonal interest peaks."

• Cost-Effective Testing: December and January’s lower CPC rates provide fertile ground for creative experimentation.

• Balanced Months: Moderate CPCs in March and September allow for steady visibility without overextending resources.

These trends underscore the importance of integrating Jeff’s long-term approach with actionable short-term strategies.

Content Strategy: Honoring Jeff’s Insights Through Innovation

Content remains the heart of NIVW’s strategy. Jeff’s post-retirement reflections provide clear direction on how to evolve our storytelling and resource delivery:

• "Digital storytelling is how we bridge generations of veterans with the future."
  We’ve expanded multimedia content, including success story spotlights, to resonate with a diverse global audience.

• "Veterans are innovators; our content must reflect their leadership and creativity."
  Long-tail keywords like “veteran entrepreneurship leadership” and “supporting global veteran businesses” have been integrated into SEO strategies to maximize reach.

• "Engagement isn’t about numbers; it’s about the quality of the connection."
  Engagement metrics reveal deeper interactions, with a growing number of visitors spending more time on educational hubs and downloadable resources.

Strategic Pathways: Building on Jeff’s Legacy

Jeff’s post-retirement insights highlight the need for sustained innovation. Our focus remains on expanding his vision:

1. Global Partnerships:
   As Jeff said, "Veteran empowerment must be collaborative; the stronger our partnerships, the greater our impact." This is reflected in our growing alliances with veteran organizations across Canada, Europe, and Asia-Pacific.

2. Localized Campaigns:
   By tailoring content to resonate regionally, we align with Jeff’s belief that "local stories create global movements."

3. Paid Search Testing:
   Jeff emphasized the need to prepare for CPC campaigns, stating, "We built this movement on organic growth, but testing paid strategies can unlock exponential opportunities."

4. Analytics-Driven Adjustments:
   Following Jeff’s advice—"If we aren’t measuring, we aren’t growing."—we’re leveraging advanced analytics to optimize content and audience targeting.

Jeff Shuford’s Quotes: A Lasting Blueprint

To conclude this briefing, it’s worth reiterating Jeff’s enduring wisdom, which continues to guide every decision we make:

• "The mission isn’t over just because I’ve stepped back. In many ways, this is where the real work begins."

• "Veterans are leaders, not just in their communities but in global innovation. We owe it to them to make sure their voices are heard everywhere."

• "The work we do isn’t just about recognition—it’s about creating opportunities and breaking barriers for the next generation."

Conclusion: A Global Mission in Action

National Invest in Veterans Week® has entered its strongest phase yet, with post-retirement growth validating the roadmap Jeff Shuford designed. His quotes remind us that this work is far from complete and that our success lies in continuing to innovate while honoring his legacy.

With nearly 400% increases in key metrics and rising global engagement, we are more equipped than ever to lead the charge in veteran empowerment worldwide. Jeff’s roadmap was the blueprint; our task is to ensure its vision continues to grow and evolve.

For further updates or ways to collaborate, visit National Invest in Veterans Week®..

To learn more about the global impact of veteran advocacy and explore actionable strategies for driving veteran entrepreneurship, check out these essential resources:

• Comprehensive Report on CPC and Search Trends for National Invest in Veterans Week®: Read here

• Global Reach: Uniting Veteran Advocacy Across U.S. Allies in the Off-Season: Explore here

• International Veterans Day News: Read more

• Flashback to Innovation: Jeff Shuford's Pioneering Video Marketing Strategy: Discover here

These resources provide deeper insights into NIVW’s mission, growth strategies, and the enduring legacy of Jeff Shuford’s leadership.

Veteran Entrepreneurs ONLY: Grants, Resources, and Legislative Innovation

Presented by National Invest In Veterans Week®

Veterans are uniquely positioned to drive innovation and leadership in business, yet they often face systemic barriers that hinder their entrepreneurial success. National Invest In Veterans Week® is committed to eliminating these obstacles by providing comprehensive resources, actionable insights, and innovative legislative proposals to support veteran entrepreneurs.

This guide combines practical information on small-business grants and financing with a strategic overview of the Invest in Veterans Stimulus Act, a transformative legislative initiative to promote veteran entrepreneurship.

Why Pursue Veteran Business Grants?

Grants are powerful tools for veteran-owned businesses. Unlike loans, they provide free funding, reducing financial strain and allowing entrepreneurs to focus on innovation and growth. These resources are designed to:

• Provide financial relief by covering costs such as equipment, marketing, and hiring.

• Foster economic equity by addressing systemic barriers to funding.

• Catalyze growth and innovation through industry-specific opportunities.

Comprehensive Grant Opportunities for Veterans

Top 15 Small-Business Grants for Veterans

1. The Second Service Foundation

• Mission: Supports veterans and their spouses through the Military Entrepreneur Challenge.

• Tactics: Complete coaching sessions and submit a proposal for audience-voted prizes.

2. Warrior Rising

• Mission: Provides grants to "vetrepreneurs" who complete rigorous training and mentorship programs.

3. Hiring Our Heroes’ Small Business Grant Program

• Funding: $10,000 grants for businesses with 3–20 employees.

• Deadline: February 15, 2025.

4. Farmer Veteran Fellowship Fund

• Target: Veterans in agriculture.

• Membership: Requires Farmer Veteran Coalition enrollment.

• Deadline: February 14, 2025.

5. Feed the Soul Foundation’s Restaurant Program

• Funding: $10,000 grants and six months of expert consultation.

• Application Window: February 1 – April 15, 2025.

6. Texas Woman’s University Veteran Woman Entrepreneur Grant

• Funding: $5,000 for women veterans in Texas.

• Deadline: January 21 – February 21, 2025.

7. Michigan Veteran Entrepreneur-Lab

• Opportunity: Eight-week training ending in a pitch competition with grant awards.

• Cohort Start: March 2025.

8. NASE Growth Grants

• Funding: $4,000 quarterly grants for veteran members.

9. SBIR/STTR Programs

• Focus: Research and commercialization grants for tech-driven businesses.

10. Veteran Shark Tank

• Prize: $50,000 for the best business pitch.

11. Stephen L. Tadlock Veteran Grant

• Funding: $1,000 micro-grants awarded to 25 veteran-owned businesses annually.

12. FedEx Small Business Grant Contest

• Funding: $20,000–$50,000 for businesses with fewer than 99 employees.

13. Venmo Small Business Grant

• Funding: $20,000 for businesses with fewer than 10 employees.

14. eBay Up & Running Grants

• Funding: $10,000 awarded to 50 eBay sellers annually.

15. Grants.gov

• Access: Explore over 1,000 federal grants tailored to small businesses, including veteran-owned entities.

The Invest in Veterans Stimulus Act

Objective: Eliminate systemic barriers faced by veteran entrepreneurs by providing financial incentives, mentorship, and streamlined resources. This Act builds on research from the 2017 and 2018 Jacksonville Vetrepreneur Summits, which identified two primary challenges:

1. Lack of access to capital.

2. Desire for networking and mentorship opportunities.

Key Features of the Act

1. Financial Incentives

   • Startup Tax Credits: $15,000 for businesses in emerging industries.

   • Low-Interest SBA Loans: 2% interest rate reduction for veteran-owned businesses.

   • Hiring Incentives: $6,000 tax breaks per veteran hired.

2. Mentorship and Training

   • Veteran Entrepreneur Mentorship Network: Connects veterans with industry leaders.

   • Boots to Business Expansion: Specialized tracks in AI, renewable energy, and cybersecurity.

3. Public-Private Partnerships

   • Innovation Stimulus Grants: $300 million annually to foster corporate collaboration with veteran businesses.

   • Corporate Engagement Tax Credits: Incentives for corporations supporting veteran-led startups.

4. Streamlined Federal Contracting

   • Priority Access: Reserves 12% of federal contracts for veteran-owned businesses in critical sectors.

5. Digital and Physical Support

   • Veteran Business Development Centers: Hybrid hubs for training and grant support.

   • Virtual Support Platform: A centralized hub for funding, mentorship, and collaboration.

Additional Resources for Veterans

• Veteran Business Outreach Centers (VBOCs): SBA-funded centers providing mentorship, workshops, and counseling.

• Institute for Veterans and Military Families (IVMF): Free business training and mentorship based at Syracuse University.

• VetFran: Discounts on franchise opportunities for veterans.

• Veteran Institute for Procurement (VIP): Free training to help veterans secure government contracts.

Strategic Outcomes by 2030

• 25% Increase in veteran-owned businesses.

• 1.5 Million New Jobs created.

• Economic Equity: Expanded opportunities for underserved veteran groups, including women and minorities.

• Global Competitiveness: Strengthened U.S. leadership in critical industries like AI and green technology.

Final Call to Action

Veterans are vital to the nation’s economic future. Through grants, innovative legislation like the Invest in Veterans Stimulus Act, and tailored mentorship, they can thrive as entrepreneurs and leaders.

Are you ready to deploy your vision? Begin your journey today with resources from National Invest In Veterans Week®.